10/16/2017

UPSTREAM for MLS



Upstream is going live in the Bay Area, California.
Will the National Association of Realtors Play ball?



I see a few enhanced things that come of this— 

Information of the lockbox available to show:

1. number of showings per property
2. rate of showings
3. neighborhood activity
4. days of the week activity
5. time and motion study on everything from list to close to analyze how to do it better without the Realtors

The broker will be able to edit the listing and "fine tune." 

   If agent moves office broker can edit information.
   Broker adds or edits photographs and improves the narrative describing the property, and makes it compliant.
   Broker chooses which systems the information will be able to access. For example, if local MLS does not want to share on Zillow or Trulia this could be blocked.


BUT why oh why doesn't the NAR develop it's own OWN OWNED— Super Multiple Listing Data and control who gets to use it?      Why give away the milk for free?

Why doesn't NAR have a national directory of agents with detailed
profiles- face shot, video, number of closed sales, specialty, degrees, and more?

Why not only go to one place that the NAR controls rather than
giving away free steaks?

Reminds me of the riots in Los Angeles in 1992. I'm sitting in the parking lot of a multifamily building I own under construction. The donut store across the street is on fire. Neighborhood persons run down Bonnie Brae yelling to me, "C G go get your free steaks!" In his arms, a stack of meat and bottles of alcohol.

Does the NAR not see that free steaks harm the market?
What about consumer privacy rights?
Do we want a camera videotaping minor children walking through a listing?

Initially, this was sold to Realtors as Data Managment that brokers control, but this is not true.

Do you hear Zillow screaming? Nope. I hear them rubbing saddle soap on their hands for the roundup.

Do you watermark all your photos with your own URL? Better start.

Why open up the cattle gates in the Bay Area? Why not get all the nitty gritty
details on the highest priced best of the herd in the United States...

Alex Lange is CEO,  HBS Harvard Business School
Experience working for Big Box Banks
corporate headquarters is in Seattle Washington

alexlangenow.com


UpstreamRE