Shop the MLS Free

Would you like real time free  access to the multiple listing service? Shopping for a home in California and have grown tired of Zillow, Trulia and Redfin showing photographs of homes that already closed?

Contact Caroline Gerardo with Eagle Home Mortgage ( a Lennar company) for a free trial. Look all night long on the MLS during your free time. When you are ready, get preapproval and then make your best offer.

Go ahead shop until you drop or find that perfect home online direct on the MLS. Do your shopping from home and then have your Realtor get you into your top picks.

(949) 637-8190 cell

Frequency in Real Estate Marketing

 

ABC of Mortgage



From: Caroline Gerardo                        
Reach Marketing Tips for Realtors

   Frequency not Reach

Studies show that 81 percent of sales take place after seven or more exposures to the marketing message. One big ad in a magazine makes little or no impact. Frequency is the key to create recognition in a potential client's mind. If you're attempting to build up a geographical farm area, commit to weekly mailings for three months. After that, you can mail less frequently. The most common mistake agents make is not continuing a mailing campaign long enough. Commit to mailing to your geographical farm for a year and the repetition will instill a remembrance of you in the prospects' minds.

You would like to grow your farming area to Southern California?
OR is it just Orange County?

Call for free tools

 

Caroline Gerardo

Mortgage Loan Officer NMLS #324982

Cell 949-637-8190 Office 949-784-9699 eFax 855-883-4303 CarolineGerardo@eaglehm.com http://www.eaglehomemortgage.com/CarolineGerardo

Eagle Home Mortgage 8105 Irvine Center Drive #500 Irvine CA 92618 NMLS #849059 CA #813I609 Universal American Mortgage Company of California, dba Eagle Home Mortgage of California. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act. RMLA #4130383, NMLS #252392. 

 

copyright  Caroline Gerardo | 8105 Irvine Center Drive #500, Irvine, CA 92618  

Real Estate Scams

Investing in Real Estate is not easy. IF recent history were to indicate, you don't need to read media- ask a family member or neighbor who has gone through a short sale, foreclosure or bad real estate deal in the past six years and testimonials are readily available.

But still I see:

Guru's and seminars flooding the market with get rich on buying American Real Estate.

All you have to do is turn on the seminar ( for a cost of five hundred to two thousand dollars) and
you can find deals on Real Estate in all the distressed markets of United States. Then next all you have to do is buy their books, C.D.'s, and legal fees to set up your LLC's and riches will be yours.

In 2013 I have been contacted by nearly a thousand investors from Canada, the UK, Australia, China, even Germany to buy properties valued under $80000 in the US.  The risk seems small from far away but what is not delivered in the advice is:

how to manage good tenants in depressed markets
how to maintain property with an honest manager
how to know when to sell
how to find financing with a sea of paperwork

These "how too's" seem to be the things I would like would be investors to have a plan for when their investment goes wrong.

My top advice to avoid scams:

Buy the best quality property in the best location (close to your home or someone you trust with cash).
Mortgage loans in the United States are full recourse.  Home loans in America will show on your
credit report. Investment real estate in the U. S. is taxable here in the U. S. Ninety-nine percent of lenders will not loan to a LLC or Corporation.  Research before you buy. Get American credit references and an American bank account before you shop. Get more insurance than you think you need.

My list of buzz words and phrases to run from if someone is selling you get rich in real estate:

  air-tight
  always
  anyone can make a killing
  asset protection
  association
  automatic
  boot camp
  bulletproof
  bureau
  Christian
  cinch
  club
  college
  complete
  confidential
  consultants
  cookie cutter
  co-op or cooperative
  creative
  deep discount
  discount
  Don’t work for money. Make money work for you  
  dream stealer
  easy
  easy money
  education
  extension
  flipper
  Florida
  fool-proof
  foreign
  fortune
  gains
  get rich-quick scheme
  global
  gold mine
  insider
  institute
  judgment proof
  land bank
  lazy way
  legal
  LDS         (wonderful loving people who seem to  get looped into these)
  LLC
  magic
  mentors
  money machine
  national
  network
  no-brainer
  No money down
  nothing down
  offshore
  painless
  perfect
  pro
  program
  quick
  Real estate
  remove doubt
  removes guesswork
  removes risk
  riches
  risk-free
  safe
  secret
  Smart   
  success
  sure-fire
  take the fear out
  Tax free
  trust
  U.S. or United States or American
  Utah
  wealth
  win
  wiz