Some landscape paintings I enjoy and then my article
Sir Kyffin Williams
Sir Kyffin Williams
Edgar Alwyn Payne
KONRAD MÄGI
Walter Langley
Aldro Thompson Hibbard
Aldro Thompson Hibbard
Aldro Thompson Hibbard
Costar is really trying hard to make Homes.com number one.
- Spending a ton of money on marketing: CoStar has pledged to spend $1 billion on marketing Homes.com in 2024, which includes a Super Bowl ad campaign featuring celebrities like Jeff Goldblum and Maya Rudolph.
- Leveraging their existing network: CoStar already has a large network of commercial real estate professionals, and they're using those connections to promote Homes.com to their clients.
- Improving the platform: CoStar has been investing heavily in improving the Homes.com platform, making it more user-friendly and adding new features.
It remains to be seen whether CoStar's efforts will be successful in pushing Homes.com to the number one spot. But they're certainly making a big splash. Superbowl ads- how much do they cost?
Here are some of the challenges Homes.com faces:
- Competition: The residential real estate portal market is already crowded, with established players like Zillow, Realtor.com, and Redfin.
- Brand awareness: Homes.com is still a relatively unknown brand compared to its competitors.
- Consumer trust: Building trust with consumers takes time, and Homes.com will need to overcome the perception that it's just a marketing tool for CoStar.
Overall, it will be interesting to see how Homes.com fares in the competitive residential real estate portal market. CoStar is certainly putting a lot of muscle behind it, but it remains to be seen whether that will be enough to overcome the challenges it faces.