Frequency in Real Estate Marketing

ABC of Mortgage

From: Caroline Gerardo                        
Reach Marketing Tips for Realtors
   Frequency not Reach
Studies show that 81 percent of sales take place after seven or more exposures to the marketing message. One big ad in a magazine makes little or no impact. Frequency is the key to create recognition in a potential client's mind. If you're attempting to build up a geographical farm area, commit to weekly mailings for three months. After that, you can mail less frequently. The most common mistake agents make is not continuing a mailing campaign long enough. Commit to mailing to your geographical farm for a year and the repetition will instill a remembrance of you in the prospects' minds.

You would like to grow your farming area to Southern California?
OR is it just Orange County?

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Caroline Gerardo
Mortgage Loan Officer NMLS #324982
Cell 949-637-8190 Office 949-784-9699 eFax 855-883-4303
Eagle Home Mortgage 8105 Irvine Center Drive #500 Irvine CA 92618 NMLS #849059 CA #813I609 Universal American Mortgage Company of California, dba Eagle Home Mortgage of California. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act. RMLA #4130383, NMLS #252392. 
copyright  Caroline Gerardo | 8105 Irvine Center Drive #500, Irvine, CA 92618  

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