ABC of Mortgage From: Caroline Gerardo Reach Marketing Tips for Realtors
Frequency
not
Reach
Studies show that 81 percent of sales take place after seven or more exposures to the marketing message. One big ad in a magazine makes little or no impact. Frequency is the key to create recognition in a potential client's mind.
If you're attempting to build up a geographical farm area, commit to weekly mailings for three months. After that, you can mail less frequently. The most common mistake agents make is not continuing a mailing campaign long enough. Commit to mailing to your geographical farm for a year and the repetition will instill a remembrance of you in the prospects' minds.
You would like to grow your farming area to Southern California? OR is it just Orange County? Call for free tools
Caroline Gerardo
Mortgage Loan Officer
NMLS #324982
Cell
949-637-8190
Office
949-784-9699
eFax
855-883-4303
CarolineGerardo@eaglehm.com
http://www.eaglehomemortgage.com/CarolineGerardo
Eagle Home Mortgage
8105 Irvine Center Drive #500
Irvine CA 92618
NMLS #849059 CA #813I609 Universal American Mortgage Company of California, dba Eagle Home Mortgage of California. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act. RMLA #4130383, NMLS #252392.
copyright
Caroline Gerardo | 8105 Irvine Center Drive #500, Irvine, CA 92618
|
12/03/2013
Frequency in Real Estate Marketing
12/02/2013
Real Estate Scams
Investing in Real Estate is not easy. IF recent history were to indicate, you don't need to read media- ask a family member or neighbor who has gone through a short sale, foreclosure or bad real estate deal in the past six years and testimonials are readily available.
But still I see:
Guru's and seminars flooding the market with get rich on buying American Real Estate.
All you have to do is turn on the seminar ( for a cost of five hundred to two thousand dollars) and
you can find deals on Real Estate in all the distressed markets of United States. Then next all you have to do is buy their books, C.D.'s, and legal fees to set up your LLC's and riches will be yours.
In 2013 I have been contacted by nearly a thousand investors from Canada, the UK, Australia, China, even Germany to buy properties valued under $80000 in the US. The risk seems small from far away but what is not delivered in the advice is:
how to manage good tenants in depressed markets
how to maintain property with an honest manager
how to know when to sell
how to find financing with a sea of paperwork
These "how too's" seem to be the things I would like would be investors to have a plan for when their investment goes wrong.
My top advice to avoid scams:
Buy the best quality property in the best location (close to your home or someone you trust with cash).
Mortgage loans in the United States are full recourse. Home loans in America will show on your
credit report. Investment real estate in the U. S. is taxable here in the U. S. Ninety-nine percent of lenders will not loan to a LLC or Corporation. Research before you buy. Get American credit references and an American bank account before you shop. Get more insurance than you think you need.
My list of buzz words and phrases to run from if someone is selling you get rich in real estate:
air-tight
always
anyone can make a killing
asset protection
association
automatic
boot camp
bulletproof
bureau
Christian
cinch
club
college
complete
confidential
consultants
cookie cutter
co-op or cooperative
creative
deep discount
discount
Don’t work for money. Make money work for you
dream stealer
easy
easy money
education
extension
flipper
Florida
fool-proof
foreign
fortune
gains
get rich-quick scheme
global
gold mine
insider
institute
judgment proof
land bank
lazy way
legal
LDS (wonderful loving people who seem to get looped into these)
LLC
magic
mentors
money machine
national
network
no-brainer
No money down
nothing down
offshore
painless
perfect
pro
program
quick
Real estate
remove doubt
removes guesswork
removes risk
riches
risk-free
safe
secret
Smart
success
sure-fire
take the fear out
Tax free
trust
U.S. or United States or American
Utah
wealth
win
wiz
11/27/2013
High Balance Loan Limit One More Year
Maximum Conforming
and High Balance Loan Limits Remain the swame for HERA Loan Limits for 2014:
Summary of High-Cost Areas
Fannie Mae and Freddie Mac announced today the extension of High Balance Mortgage Loan Limits. Frankly we are fortunate as our government seems to be backing out of the loan business.
Metropolitan Statistical Areas:
Statistical Areas and Rural
Counties where Maximum HERA Conforming Loan for 2013
Limits for Mortgages Acquired in
2014 exceed $417,000 in Contiguous U.S. or $625,500 for locations in Alaska,
Hawaii, Guam, and U.S. Virgin Islands
Published November 27, 2013
ORANGE COUNTY CALIFORNIA Most zip codes $ 625500. High Balance Mortgage Loan remains available
VA Washington-Arlington-Alexandria,
DC-VA-MD-WV (Metropolitan Area)
Component Counties (VA): Arlington,
Clarke, Culpeper, Fairfax, Fauquier,
Loudon, Prince William, Rappahannock,
Spotsylvania, Stafford, Warren
Component Cities (VA): Alexandria,
Fairfax, Falls Church, Fredericksburg,
Manassas, Manassas Park
$ 625,500 $
8 00,775 $ 967,950 $ 1,202,925
VA Cumberland $ 535,900 $ 6 86,050 $ 829,250 $ 1,030,600
VA King and Queen $ 535,900 $ 6 86,050 $ 829,250 $ 1,030,600
VA Lancaster $ 442,750 $ 5 66,800 $ 685,100 $ 851,450
VA Louisa $ 535,900 $ 6 86,050 $ 829,250 $ 1,030,600
VA Surry $ 458,850 $ 5 87,400 $ 710,050 $ 882,400
WA Seattle-Tacoma-Bellevue,
WA (Metropolitan Area)
Component Counties: King, Pierce,
Snohomish
$ 506,000 $
6 47,750 $ 783,000 $ 973,100
WA San Juan $ 483,000 $ 6 18,300 $ 747,400 $ 928,850
WV Washington-Arlington-Alexandria,
DC-VA-MD-WV (Metropolitan Area)
Component County (WV): Jefferson
$ 625,500 $
8 00,775 $ 967,950 $ 1,202,925
WY Jackson, WY-ID
(Micropolitan Area)
Component County (WY): Teton
$ 625,500 $
8 00,775 $ 967,950 $ 1,202,925
MP Northern Islands $ 524,400 $ 6 71,300 $ 811,450 $ 1,008,450
MP Saipan Municipality $ 529,000 $ 6 77,200 $ 818,600 $ 1,017,300
MP Tinian Municipality $ 532,450 $ 6 81,650 $ 823,950 $ 1,023,950
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