10/20/2023

hometown heros







Hometown Heros is a second that is due when you sell.
It's a mortgage loan program that might help keep your
low interest rate first while accessing equity to purchase
another property or add additional housing space.

Problem is you cannot refinance when or if rates go down as you
owe 101% of the value. Values are not rising.
If you found a single family or duplex and added a ADU
you need cash to pay for the ADU and installation.
3-4 units you need a much larger down payment and does not work.
If you could find a single family with existing ADU that works with your plan.
Live in the ADU and find a tenant for the house.
Short term rental is more difficult as FHA or conventional lender appraisal
does not give you value for the furniture or not real estate assets
that a STR for sale has as part of the price.
STR can get banned in a city in the future.
FHA uses the value of long term rental income knowing
that you may be forced to that as the only choice.
We cannot know what the future brings. If your business
model is to invest in AirBnB or STR style management
you must closely monitor the tenants you rent to.
Being the neighborhood frat party house or Rave house
is going to get your neighbors up in arms and limit the future.
Clean up your trash, manage professionally, vet your tenants.
The above Case Shiller housing price index does not show
huge appreciation in residential real estate since the last crash
in 2008. Do not rely upon valuation increasing to carry you.

10/18/2023

AI Property Managment

 



List 

AI Property Management Platforms 
 Zuma, 
Elise AI, 
Perq, and 
LeaseHawk.
Hyro, 
RentGPT, 
ACE, 
Digital Human, 
DootLoop
Buildium property management and rent collection
Innago
Trudi
TRIGIGA, 
GeoPhy, 
Enodo, 
Autohost, 
Propic. 
River for showings
Resident Spark - leads
Certn- screening
Doorloop
Livly
Vacasa
Yardi
cozy.co free
Trello work flow and day to day operations
QuickBooks

CRM Sales Tools For Real Estate

succulents in frame



Customer Relationship Management Apps and Tools Reviews
Software that magically brings in closed sales?
Gets rid of Google Documents or Excel Spreadsheets?
Makes clients always love you and call when they are ready?

'kinda 'maybe not so fast in today's world where you receive 300 emails a day

So what resource works and what is the most efficient and least cost?

Most of them use the following pieces or tools to analyze how hot or cold
your "lead" is, how often they open your emails, HTML5 (Hypertext Markup Language 5) is a markup language used for structuring and presenting content ; JQuery or Java Script library, Google Analytics graphs, Alpine SG's Sendible to manage social media;  
IDX plug in Multiple listing Service property search search capabilities.
The tool must prioritize contacts, be video and mobile, link to social media posting on a schedule, organize and produce ads, analyze results, authenticate email and phone number, have unique content for a city market or allow customization.
I'm a hater of chat bots, they slow the process. Should work with Zillow if agent is paying for Premier  or Realtor.com or Redfin. Guides, neighborhood data, census track information, crimes reports, school ratings.
Make the search appear unique, deep, special, and fine tuned to  your customer profile needs.
Don't know who your customer is? This is another topic to ponder and develop.

Advanced search to property type, size, price, location, amenities, map search,  zoom in and out,  User experience to return to the topics. EO for your results landing pages with Custom Links and Property Type Labels. Use recognizable, highly indexable names such as "

Matterport
 line camera with which to create 2D and 3D images, videos, floor plans, and even virtual reality. Matterport gives you a virtual option to conduct home views and tours
Shortstack
 line camera with which to create 2D and 3D images, videos, floor plans, and even virtual reality. Matterport gives you a virtual option to conduct home views and tours
 Streaming via Facebook i
Zoom
Docusign
Dubb or Jungo
Vanity domain and company website
How many contacts/ how much memory space
Can you take the data with you and block when you leave
Excel upload




So here I have ranked CRM services for Real Estate. All show the price for one user (some don't have single user). Cost being important as they all have the same software. Some add an extra IDX website but as soon as you cancel all that SEO work goes down.

Goldmine
Mine is now free and I own all the data, not shared with a brand which is my preferred way to market. I create all my own content and rarely or never use our marketing department flyers unless is for a complex product which the legalese is important for mortgage for real estate.
My reviews below are mostly focused on CRM for Realtors .
I bought Goldmine when they first came out with the software. Always been happy I owned my data and didn't share it with companies I worked for.


Pipedrive
$15 month Low Cost
track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales 
24/7 support
  • Two-way email sync
  • Customizable email templates
  • Email open and click tracking
  • Automation workflows


Monday Sales

$10 to $24 per monthly depends on plan
  • Two-way email syncing with Gmail and Outlook
  • Quotes and invoices
  • Gantt, timeline, and calendar data views
  • Guest access
  • Up to 250 automations and 250 integrations per month
  • B2B


Salesforce
$25 month Low Cost
Datasheet/AI/easy to employ


Hubspot
$50-$1750 month with 12 month contract Expensive
Some free tools.
manage contacts, sales, pipeline, digital marketing, and lead nurture. It has six different programs. Many ways to analyze progress. Tech stack for everything. Try the free sample and play with it 


Boomtown
$1000 monthly for 3 users no single user Expensive
Website support, Coaching, Lead generation. 
IDX website, CRM, drip mail, mobile
I find Realtors are intimidated by the hours of working this type of marketing as you want to be live talking to leads, this takes labor of love. I ranked them high because visually it's easy and they provide support which many do not help you when you see the spinning loop or "rotating cursor". This problem dates from early versions of the UNIX operating system and DR-DOS utilities in the 1980s. I helped develop a DOS system in 1988 for WAMU, the ancient days of the internet.
Nice drip mail that is easy to set or change. Coaching !! And Ustudio video.

KVCore
$749 monthly Expensive and stuck with a year contract.
IDX website, lead capture, CRM, drip mail, mobile
video and voice text by Bomb-bomb plugin this is an excellent tool to use
Video is vital to market growth. KV core has great tutorials.
Can add in lender rates. Unique looking websites is a plus. Listing tools that the others do not have. Open house apps and flyers



FollowUpBoss
$69 lower cost
IDX website, lead capture, CRM, drip mail, mobile, multi websites
no contract
24/7 help
I ranked lower as the dashboard is not clean and original, content stale. However I like that it can record calls for training. They do not provide content or templates.

Sierra Interactive acquired by ASG 2022
$399 middle range cost
IDX website, lead capture, CRM, drip mail, mobile
Newer player in the market with little to no support to get you started


CINC
$600 month expensive
 Automated campaigns, Lead generation, Marketing campaign management, Website creation, Banking integration.  Organizes buyer and seller leads from generation to close. Advertising to collect warm leads. 
Email templates don't work. No ability to make your own ads. Has an auto dialer. Alex A1 bot is annoying. Old data bad leads. No map filter.
Text customer in the app.

Capsule
$18 month for 30000 contacts Low cost
Cloud-based platform that's competitively priced. It's easy to use and integrates well with Google Workspace / G Suite, Microsoft 365, Mailchimp, and Xero. 
Not much back end help or how-to videos



Real Geeks
$299 Middle range cost
IDX website, lead capture, CRM, drip mail, mobile


Lion Desk
$39 month Low Cost premier $139
IDX website, lead capture, CRM, drip mail, mobile

  • Cold-calling power dialers
  • A digital ad portal
  • Custom landing pages
  • A click-to-call power dialer for an additional $49 per month

Others I've tested but don't have an opinion or think they rank too low to add the details. There are thousands of CRM software apps. Ask for, no demand a free trial and no contracts.


ACT!

Brivity

Chime

Chum Zero

Click up

Close

Contactually

Creatio

Engage Bay

Freedom
Fresh Sales

Highrise

IXACT

Lean Data

Less Annoying CRM

Market Leader

Odoo

Optify

Oracle Net Suite

Outreach

Placesetter

Podio Citrix

Real Gear

Realty Juggler

REI pro

Rethink CRM

Sales Aloft

Shout Boss

Spiff

Sugar

Thryv
Toronto company - contact businesses 

Vulcan 7

Wise agent


Wise agent

Zen desk


Zoho


Other tools you will want the CRM to do for you or automate:

SISU for tracking/goals/campaigns/commission/transaction management
Bombbomb video by email plug in
MailChimp
Slack
WIX
Hootsuite for social media $99 a month
expensive for teams
Problem with any canned social media platform is the content is boring
User needs to create unique posts.
  • Twitter
  • Facebook groups
  • Facebook pages
  • LinkedIn profiles
  • LinkedIn pages
  • Instagram
  • YouTube
  • Pinterest (publishing only)

Loomly for social media $26 month
all those plus TIK Tok

Agorapulse

Sprout Social

SEMRush

Talkwalker

Brandwatch

Comment, chat box

10/10/2023

Conventional Loans Update




Fannie Mae updates to underwriting and mortgage loans available

FNMA selling Guide update on rental income, self-employment, manufactured housing, and 2-unit max LTV changes

 

They have aligned the calculation of rental income for the subject property and non-subject property more closely. And they are also mirroring Freddie’s receipt of 2 month’s rental income when using a lease agreement vs 1040s.

Self-Employment can be used with less than a 2-year history BUT the prior year’s taxes must reflect no less than 12 months of self-employment, business or personal.

Existing Manufactured homes now only require the Data Plate OR the HUD Label, not both.

FNMA is also increasing the max allowable LTV on 2-unit primary residences next month.

Good news for conventional lending


Details here in the announcement:

 

https://www.fanniemae.com/newsroom