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| ABC of Mortgage From: Caroline Gerardo Reach Marketing Tips for Realtors
Frequency
not
Reach
Studies show that 81 percent of sales take place after seven or more exposures to the marketing message. One big ad in a magazine makes little or no impact. Frequency is the key to create recognition in a potential client's mind.
If you're attempting to build up a geographical farm area, commit to weekly mailings for three months. After that, you can mail less frequently. The most common mistake agents make is not continuing a mailing campaign long enough. Commit to mailing to your geographical farm for a year and the repetition will instill a remembrance of you in the prospects' minds.
You would like to grow your farming area to Southern California? OR is it just Orange County? Call for free tools
Caroline Gerardo
Mortgage Loan Officer
NMLS #324982
Cell
949-637-8190
Office
949-784-9699
eFax
855-883-4303
CarolineGerardo@eaglehm.com
http://www.eaglehomemortgage.com/CarolineGerardo
Eagle Home Mortgage
8105 Irvine Center Drive #500
Irvine CA 92618
NMLS #849059 CA #813I609 Universal American Mortgage Company of California, dba Eagle Home Mortgage of California. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act. RMLA #4130383, NMLS #252392.
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Caroline Gerardo | 8105 Irvine Center Drive #500, Irvine, CA 92618
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